ALDI is the common brand of two German family-owned discount supermarket chains with over 10,000 stores in 20 countries. ALDI wanted to do an end-of-year review of their company in an infographic style. To make this piece shine, I utilized their brand color-palette in big, bold chunks of color, while incorporating eye-catching icons. To transition this graphic from a large poster to an Instagram story, much had to be simplified in the design, while still maintaining its effectiveness.

As an essential business, ALDI had to remain open during COVID-19. Working with a tight deadline to incorporate the communication changes for employees and shoppers, three posters were created to be displayed in three different locations for shoppers and employees. Graphics differed depending on location (i.e. stores, warehouses, and offices) and audience.